Do not mess with Vermonters.
Classic:
In the Internet age, David can go on Facebook to help him bring down Goliath.That's what happened in Morrisville, Vermont, where the tiny Rock Art Brewery, maker of Vermonster beer, marshaled a wave of public opinion to help in a lawsuit against Hansen Beverage, which sued for copyright infringement on their Monster Energy Drink.
In this action, Hansen violated a cardinal New England rule: Do not mess with Vermonters. They are well-insulated, wear generally supportive footwear, and are armed to the teeth. Last month, when Rock Art owner Matt Nadeau received a boilerplate "cease and desist" letter from Hansen Beverage, he told me, he decided not to take a simple action like putting an extra "t" in the name of his beer.
"I could do that," says Nadeau, then pauses. "Don't want to."